About Us

Introduction

The Having Fun Magazine features the latest in Business, Fashion, shopping, Music, Health, Sports and Entertainment in Kenya. HFM also explores the great potential in our local artists and musicians and aims to promote our art and culture.

The HFM is the official in-flight magazine for Airkenya Express Ltd; which is one of the largest domestic airlines within Kenya, hence targets both the local and international traveler.

The publishers of the Having Fun's Magazine; Leisure & Travel Guides EA Ltd is a winner of the International Quality Crown Award in the Gold Category for outstanding commitment to Quality & Excellence. The award was presented in London on 4th December 2006

In the stressful lives that we lead today, we need to break off sometimes and indulge in some Having Fun!

Celebrating 5 years, being the premier Business, Entertainment & Lifestyle Magazine.

• Magazine Launched in June 2001 and newly re-branded look was launched in October 2006
• Published by Leisure & Travel Guides East Africa Ltd
• Monthly print run: 15,000 copies
• Readership: 80,000+
• Distributed in mainly in Kenya but also has a regional reach through sponsored events and subscribers.

2.MAIN OBJECTIVE

• To provide a premier monthly all rounder magazine for the East African market
• To provide enjoyable reading articles on Business, Entertainment and Lifestyle
• To provide an up to date guide on entertainment, travel, movies, theatre, sports and clubbing.
• To interact with our readers through competitions within the publication.
• To make a connection between our partners and our readers to derive benefits for both.
• To provide useful advice and tips on day to day events such as business, relationships, health, beauty and fashion etc

3.DISTRIBUTION PROFILE

• Ration Subscription/Retail: 60%/40%
• Subscribers: Kenya 90%, East Africa 10%
• Available in-flight on Airkenya Express
• Embassies, Diplomatic Missions, Consulates & Non Governmental Organizations
• Available at leading bookstores and supermarket and shopping malls
• Leading Cultural centers (Fox theaters, Goethe Institute, French Cultural Center, Italian Cultural Center, Kenya National Theatre, Kenya National museum, Phoenix Theater, RAMOMA, Sarang, Tazama Art Gallery
• Business and corporate clients

Our Readers

These are a target group of individuals. The age group of these readers is 20 years and above. They have the following lifestyles and personalities:

• These are target group of individuals both male and female between the age groups of 20 years old and above.
• Appreciates and enjoys good movies, reading, dancing, clubbing, going to social & fashion events and exhibitions etc.
• They shop out on a regular basis for household items, beauty products, clothing, gifts and travel at least once in a year.
• Appreciates a good movie, dance, drink, plays, fashion, travel, sports, exhibitions etc.
• Relaxes and enjoys a good entertainment, business, and lifestyle magazine.
• An individual who wants to keep up with the social scene.

Reader Profile

• Target readership: A, B & C1 income group.
• They have an active lifestyle.
• These include director, senior and middle managers
• 55% male & 45% female
• Age demographic: 40% 20-30, 40% 31-44 years, 20% above 45 years
• 40% married, 60% single
• Readers income bracket: 45% - > Kshs. 100,000/-, 25% Kshs. 51,000/ to100,000/- and 30% under Kshs. 50,000/-
• 65% have credit cards
• 80% have medical insurance
• 30% have two vehicles per family, 30% one car and 20% three vehicles
• 75% shop out on a regular basis for household electronics, beauty products, clothes and travel at least once a year etc.
• 70% use Having Fun for reference
• 50% pass Having Fun onto friends

4.WHY ADVERTISE IN THE HFM Magazine

• Being a monthly publication our rates are the most cost effective as the publication has a 30day+ shelf life
• Wider distribution coverage
• Wider exposure through sponsored events.
• Our reader's keep on referring to back issues for information thus giving you more value.
• Our publications have remained a pacesetter over the years in a very competitive market.
• We create your advertisement in-house at no extra cost.
• We include your information on our website as well as promote your establishment/product through our monthly eNewsletter
• We believe in timely, high quality and consistent printing
• Once you advertise with us you automatically become our partner. This gives you an opportunity to give discounts to members of our Go Places Privilege Club and get more customers.